Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

The Interactive Marketing Metrics You Need details Authors Rebecca Jennings, Analyst, Forrester Summary In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient. Industry All Duration 0 minutes
Forrester: Small Web Site Investments That Pay Off details Authors Adele Sage, Analyst, Forrester Summary With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI. Duration 0 minutes
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Industry All Duration 0 minutes

View all guides

Webinars

Key Strategies for Your 2009 Testing Plan details Summary 2008 was an interesting year. The economic landscape changed drastically from January to December, and marketers were forced to achieve greater results with the same--or less--marketing spend. Some of our most popular webinars at Omniture centered around testing and optimization. To that end, we've compiled highlights from these webinars that will help marketers in 2009.
Is Your SEO Guy Using Facebook? 3 Synergies Between SEO and Social Media details Authors Chris Bennett, Founder and President, 97th Floor Summary SEO and social media are not two online channels that often work hand-in-hand. There are key social media strategies that can have a tremendous impact on SEO rankings. Join Chris Bennett and Jordan LeBaron as they discuss how SEO and social media can work together to provide greater results. Duration 45 minutes
Measure and Monetize Online Video: Why 57% of Advertisers Are Rethinking Their TV Budget details Authors James McQuivey, Vice President, Forrester Summary As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration 50 minutes

View all webinars

Case studies

Reader's Digest Optimizes Online Offers with Omniture Test&Target details Summary Reader’s Digest deployed Omniture’s Suite of Online Business Optimization Applications to measure consumer preferences and track the success of multiple campaigns. Utilizing the A/B testing capabilities of Omniture Test&Target allowed Reader’s Digest to simultaneously test several magazine subscription offers, each varying in price—then measure conversion for each promotion. Industry Media
CreditCards.com Moves from HBX Web Analytics to Omniture SiteCatalyst for Increased Reporting Functionality details Summary CreditCards.com had been using HBX Web analytics for over a year. As the company grew in size and complexity so did its expectations and demands for Web analytics. After transitioning to Omniture SiteCatalyst, the company gained increased functionality and improved site performance. Industry Financial Services
Sprint Measures Impact of Social Media details Summary One of Sprint’s key social media initiatives is BuzzAboutWireless.com, the leading online community for wireless users, powered by Lithium. The site lets users help each other in using wireless products and services, and because of its high degree of interactivity the site generates rich customer data that complements what Sprint captures on its corporate and e-commerce Web pages. After launching Buzz About Wireless, Sprint quickly recognized the need to integrate data from its social media initiaties into its Web analytics Industry High-Tech

View all case studies