Success Stories

Summary
Leading multi-platform game maker PopCap Games knew search engine marketing was an essential part of the company’s marketing strategy but had limited success making their SEM program profitable using disparate search engine and Web analytics data.PopCap chose Omniture SearchCenter to divide its products into SEM campaigns and measure results against multiple Web site success events. PopCap engaged Omniture Consulting Services to implement a detailed campaign structure and complex bid management rules.

Industry
Media, Entertainment

Summary
Encyclopaedia Britannica's marketing team had historically been reliant on a testing consultant and its internal technology department to implement any A/B tests, which it was not able to execute quickly. Its in-house manual testing tool was time-intensive and cumbersome—and working with another testing partner resulted in long delays and loss of control. The company selected Omniture Test&Target for multivariate testing and to optimize landing pages for referred traffic from several partner sites.

Industry
Retail, Media

Summary
Wilton decided to completely redesign its Web site and replace its homegrown search function with a site search application, which could organize content and products and deliver the right information to visitors quicker. After evaluating a pool of vendors, Wilton selected Omniture SiteSearch because the application could categorize and handle Wilton’s content searches and product searches equally well.

Industry
Retail, Media

Summary
Alvenda integrated Shoplets, or shop-able advertisements, with Omniture SiteCatalyst through Omniture Genesis to understand how customer interaction rates compared to traditional advertising units. Alvenda deployed the integration on a leading floral and gift retailer's site during a Mother's Day campaign and measured conversions on the Shoplets alongside conversions on traditional banner advertisements. The integrated resulted in a 41 percent increase in sales per impression, with an increase of more than 10x in interaction rates with the Shoplets. More than 75 million impressions were served in the first few days alone of the campaign.

Industry
Media

Summary
uLocate implemented Omniture SiteCatalyst to gain greater insight into user engagement with WHERE Apps. The mobile data SiteCatalyst generates provides uLocate with a real-time view of their mobile marketing efforts and brand interactions. The company can make more informed mobile marketing decisions, such as which devices to support, what new features to add to mobile applications, how to better improve the user experience and which new geographies may represent compelling opportunities.

Industry
High-Tech

Summary
It was difficult for Dailymotion to fully understand how users were interacting with the site. The company needed a solution that could pull together video usage data, Web site usage data, demographic information and registration data to give the company a clearer picture of how users were interacting with the company. With Omniture Insight, they company achieved an immediate and accurate view of multi-channel business performance.

Industry
Media

Summary
As one of the world’s largest mobile and data communications corporations, Vodafone Australia was intent on combining multiple data sources and channels to achieve an accurate view of company performance. The company implemented the Omniture Online Marketing Suite, leveraging four products designed to drive increased performance—from acquisition, to customers’ on-site experience and conversion, to retention and remarketing. The Omniture Suite provided Vodafone with an integrated source or marketing performance analysis and optimization.

Industry
Telecommunications

Summary
USAA implemented Omniture Insight to measure user activity across the Web, mobile, and voice response channels. Now, using flow reports, the USAA team can see where customers and potential customers begin the acquisition and servicing process, and where they drop off. The team analyzes 20 million log entries and 1.5 million page views per day. Since implementing Omniture Insight, USAA has increased conversion rates from the mid-30’s to the mid-60’s, with an average in the 50 percent range. Through better understanding of cross-channel behavior, customer satisfaction levels are now consistently above 90%.

Industry
Financial Services

Summary
Improvement Direct selected Omniture Test&Target for its ability to conduct unlimited A/B and multivariate testing and tie directly into its analytics data. “Test&Target integrates with our online analytics solution, which is critical to us,” said Brandon Proctor, VP of marketing for Improvement Direct. “The fact that we can segment tests with Test&Target based on data we collect within SiteCatalyst is huge.”

Industry
Retail

Authors
Omniture, Marketing, Omniture

Summary
Food Network wanted to determine what visitors were coming to their site to accomplish and how to better meet visitors' needs. The company also wanted to know if video, offered on 10 percent of its site, was appealing to visitors. Food Network used SiteCatalyst, SearchCenter and Survey. SearchCenter helped Food Network understand which keywords were bringing visitors to the site and to video content. Food Network also drilled down to optimize how visitors were interacting with video. Food Network was able to increase video viewing by 30% and increase completion rates of people watching the video by 35%. The branded vs. non-branded keyword tests resulted in a 39% increase in searches and a 27% increase in page views.

Industry
media