SiteCatalyst 14: Dynamic Site Search Optimization

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Internet search may drive site traffic, but it’s site search that really drives conversion. That’s why every online marketer should take to heart a recent Forrester study that indicates “When looking for specific information on an unfamiliar Web site, online consumers are more inclined to turn to the search engine than to browse the site.” With site search, visitors look for specific items of interest and companies are missing a huge opportunity if they don’t provide relevant information.